*Beyonce Knowles will join American Express’ "Are you a Cardmember?" communications campaign designed to showcase the value of membership. Her national campaign currently features a print advertisement shot by legendary photographer Annie Leibovitz. The Paul Hunter-directed TV spot, scheduled to launch this week, offers a behind-the-scenes pass to follow Knowles' hectic life on tour, a whirlwind schedule taking her from photo shoot to dance rehearsal to press conference all in a day's work.n, George Clooney, Woody Allen, The Ramones and British rocker Pete Doherty.