Beyond Productions has made an agreement to distribute select merchandise from the House of Dereon and Dereon brands at various retail shops at Wynn Las Vegas and Encore. Mathew Knowles and his music label, Music World Entertainment (MWE), will also offer a selection of "I AM. . ." World Tour merchandise as well as products co-branded exclusively with Wynn based on Beyonce's tour stop at the resort. The MWE and the co-branded merchandise include t-shirts, hats, posters and related items to be available at these locations through an agreement with Music World. These distribution deals are in conjunction with Beyonce's four performances from July 30 - August 2 at the Encore Theater at Wynn Las Vegas. The arrangement begins today and runs through August 4.
The partnership will crescendo with a special appearance by Beyond Productions Creative Director and Designer, Tina Knowles. Ms. Knowles will host a cocktail reception for the House of Dereon dresses at Ensemble on Saturday, August 1 from 3:00 p.m. to 5:00 p.m.
"With the unexplainable energy in Las Vegas and the opportunity to incorporate collections with Beyonce's tour, I am truly looking forward to meeting many of our loyal customers as well as fans of our brands," said Tina Knowles, "We are incredibly grateful to Wynn Las Vegas and Encore for giving us this unique opportunity to display and retail our brands as well as host this wonderful trunk show. We feel we have truly been able to create a Beyonce fashion experience on the property during her performances there."
The House of Dereon dresses will be available at upscale boutiques including Mojitos and Ensemble while the Dereon lyric t-shirts as well as select Dereon sunglasses, outerwear, handbags and jewelry will be available at Nite Life Shop, Sundries, The Drugstore and Signature. "I AM. . . YOURS" tour merchandise and Wynn co-branded concert t-shirt availability will mirror the Dereon distribution. As part of the initiative, Beyonce's now famous custom bodysuit from the music video of her hit song "Put a Ring On It," the House of Dereon feather-print fishtail gown Beyonce wore to the Academy Awards and the duchess satin gown she wore as she serenaded the President and First Lady at the Inaugural Ball are all on display in a series of dramatic windows at Wynn Las Vegas.
About Beyond Productions, LLC
Beyond Productions, LLC was founded in May 2004 by Tina and Beyonce Knowles. This partnership provides the infrastructure for licensing and brand management for House of Dereon, the contemporary women's collection that debuted in Holiday 2005, Dereon, the junior lifestyle collection that debuted in Holiday 2006 and the Miss Tina collection a women's missy line that was introduced on HSN this past August 2007. Inspired by three generations of women united in a labor of love, House of Dereon is named in honor of Tina Knowles' mother and Beyonce's grandmother, Agnes Dereon, who was a talented seamstress and influenced Tina's love of fashion and style.